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Unreached People Groups Are the Next Frontier for Global Missions

Sep 21, 2023News & Events

Home » ABWE Canada Blog » News & Events » Unreached People Groups Are the Next Frontier for Global Missions

From the beginning, ABWE’s missionaries have been bringing the good news of the gospel to the ends of the earth, in obedience to Jesus’ command:

“Go and make disciples of all nations” Matthew 28:19

Our vision is to fulfill the Great Commission by multiplying leaders, churches, and missions movements among every people group.

What is a People Group?

For evangelism purposes, a people group is the largest group within which the Gospel can spread as a church planting movement without encountering barriers of understanding or acceptance.

(Source: 1982 Lausanne Committee Chicago meeting)

The Joshua Project defines “people group” to mean:

  • all individuals in the group understand each other reasonably well
  • cultural / relationships barriers aren’t so high that the transmission of the Gospel is seriously impeded

The Joshua Project estimates that there are 7,391 unreached people groups in the world, representing over 3 billion people. A people group is designated ‘unreached’ when less than 2 percent of the population are evangelical Christians, and there is little or no history of Christianity. Many of these live in hard-to-reach places where it is difficult for missionaries to enter.

Last year, ABWE launched its “Open Initiative” – an effort to access unreached people groups with missionary teams focused on starting churches.


The Open Initiative aims to rekindle a missionary spirit among individuals and local churches – and remove obstacles that often hinder Christians from serving in hard-to-reach contexts.

ABWE, working alongside North American evangelical church partners, plans to gather the teammates and resources needed to establish new churches among:

  • The nomadic Fulani people in West Africa
  • An Islamic people group in Southeast Asia
  • Syrian refugees throughout Europe
  • Majority religion expatriates in the Caribbean Basin
  • Shinto and Buddhist residents of Japan’s greater Tokyo area
  • A large Islamic unreached people group in South Asia

We want to help people overcome the barriers they might be facing as a missionary to the unreached, by providing training, strategy, and the support they need to go and share the good news of Jesus.

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